Dr. Robert Cialdini and Professor Emeritus of Arizona State University have studies the psychological factors that a person considers on a daily basis when deciding what actions they want to take. These considerations can be manipulated in order to work in favor for the person doing the persuading, and are as follows:
1. Reciprocity: When someone does something nice for you, you feel obligated to return the favor at some point in time.
2. Scarcity: When something is in low supply, it is often more highly sought after, even if the "something" in question hasn't changed at all.
3. Authority: People are more likely to listen to "experts" or someone who looks like they already know what they're doing.
4. Consistency: People are more likely to follow through on something if they are being held personally responsible for it. Furthermore, they are more likely to increase the significance of their behavior if they are already doing something similar to a lesser extent.
5. Liking: Complimenting a person or finding a shared interest can drastically increase your chances of reaching an agreement.
6. Consensus: If it's made clear that a large majority of people are already doing a certain thing, a person can feel obligated to do the same.
Source: https://www.youtube.com/watch?v=cFdCzN7RYbw
Vocabulary Word of the Day:
Rapine: The violent seizure or carrying off of one's property.
"The soldiers are seizing my estate! This is rapine, I say! May the lord Zeus punish your unworthy souls..."
